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First Virtual Prestige Research Seminar Hosted By Management Sciences



First Virtual Prestige Research Seminar Hosted By Management Sciences

First Virtual Prestige Research Seminar Hosted By Management Sciences. The Faculty of Management Sciences marked a significant milestone by organizing their inaugural virtual Prestige research webinar on October 7, 2024. Spearheaded by the esteemed Prof. Gideon Mass, Executive Director of the International Centre for Transformational Entrepreneurship at Coventry University, the seminar delved into the forefront of Management Science research.

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Insightful Discourse on Research Agenda

Prof. Mass presentation offered invaluable insights into the prevailing research agenda, shedding light on the institution’s strategic approach. He astutely examined the profound implications of the COVID-19 pandemic, emphasizing its global ramifications and the imperative role of research in navigating these uncharted waters.

Navigating Uncertainty Amidst the Pandemic

Reflecting on the pandemic’s impact, Prof. Mass articulated the pervasive sense of uncertainty and apprehension gripping individuals worldwide. He elucidated on the concept of collective stress and denial, elucidating how these psychological phenomena shape human behavior amidst unprecedented uncertainty.

Adapting Research Paradigms to a Changing World

In a rapidly evolving landscape, Prof. Mass underscored the need for adaptive research paradigms. He highlighted the intricacies of today’s complex systems, advocating for innovative approaches to address emerging challenges and opportunities.

Winners and Losers in Economic Realms

Analyzing the pandemic’s economic fallout, Prof. Mass delineated the contrasting fortunes of various sectors. While online commerce thrived, traditional industries such as hospitality and sports grappled with existential challenges, underscoring the imperative for holistic research solutions.

Toward a Future-Oriented Research Agenda

In his closing remarks, Prof. Mass emphasized the imperative of embracing change and fostering resilience. He urged researchers to adopt a forward-looking perspective, advocating for research initiatives that not only address current challenges but also pave the way for sustainable growth and societal impact.


As we navigate the complexities of the “new normal,” Prof. Mass’s insights serve as a beacon of guidance. Each individual, institution, and nation must embrace change as a catalyst for innovation and growth.

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